Last day for 25% off sale!

Today's the day folks, last chance to get our current listings for 25%!  Tomorrow we will be adding some new merchandise to the shop to check it out and like our facebook page to keep up with our announcements!
Etsy:
http://www.etsy.com/shop/Geoflora?ref=si_shop
Facebook Page:
http://www.facebook.com/Geoflorajewelry

Marketing Tips!

We know its everybody's favorite subject and all but marketing is extremely necessary and important for making connections.  The world wide web provides many opportunities that can frankly be a bit overwhelming.  Since we are both newbies at this marketing/ small business stuff, we thought we'd share a little of what we've learned so far.  These images are books that have been recommended to us by fellow artists in the small business field and by some of our professors.  Having read them, we've found that while the material does overlap, the information and tactics covered varies greatly.  Everyone has their own recipe for marketing success.  They are all very inclusive and summarize the steps necessary to be successful as well as some advice on how to customize it to your personal needs.  One of our professors is always stressing manners and as southern raised artists, it makes a whole lot of sense!  For example, when applying for a job send a thank you note even if you weren't chosen, it encourages them to remember you for future positions.  Makes sense right? Now apply that principle to your audience by thanking them for taking the time to view your work, your blog, your new website, or whatever it may be.  We've learned that personality is important and your audience needs to feel comfortable with you and your products.  On that note we're gonna turn it over to our favorite reference
for all things business, The Biz Ladies at Design*Sponge.  Here are a few helpful links and thank you
so much for your time and attention!  http://www.designsponge.com/2012/05/biz-ladies-the-best-way-to-get-your-site-out-there-fast.html
http://www.designsponge.com/2012/05/biz-ladies-social-media-secrets-for-sold-out-events.html

Etsy Shop Sale!

For the month of September we are offering 25% off all merchandise on our Etsy! Use the coupon code  sept25 at check out.  We are trying to move some older merchandise and finally get rid of that nasty zero for our Etsy sales so help us out!  The new listings are coming Oct. 1st so help us clear some room for them!

http://www.etsy.com/shop/Geoflora

Laser Etched Enamel Video!

Ok, so this is a two part deal but definitely worth taking a peek.  Arthur Hash is a great maker and innovator and these two short videos give you a look at some of his process so check it out!

http://vimeo.com/32286954  and http://vimeo.com/10339935

Time to get down to brass tacks!

This semester, we are both enjoying and struggling through a community arts management class and in light of that we thought we'd share a bit of advertising info!  This slide show is a great visual presentation of what a brand is and how to have a great one.  It's clear and to the point, which is always awesome for those of us that aren't so business minded by nature so here's the link and enjoy!

http://www.slideshare.net/coolstuff/the-brand-gap

Trunk Show!!

So in case you might have forgotten, Geoflora is having a trunk show on August 16th! We have been busy busy making things in the studio for the sale, heres some of the things we have been working on!

These are Margaret's black and gold powder coat earrings. They are powder coated black and then gold-leafed. This style happens to have chain loops. They might look heavy, but trust me they are super light-weight!

These are Ellen's geometric cut-out earrings. They are brass with sterling silver hand-made ear wires. They look great with short hair or your hair up for a fun profile! 

This is Margaret's double black and gold powder coat ring. Size 8 for the index finger and size 6 for the ring finger, this black powder coat and gold leaf knuckle duster is super comfortable. It has sterling silver ring bands and was super fun to make!

These are more of Ellen's geometric cut-out earrings. They are also brass with hand-made sterling silver ear wires. They are super light-weight and funky, perfect to jazz up any outfit! Look for these items and more at our sale and soon to be on our Etsy as well!

Wishlist Wednesday

Ok, we're back and lusting again! This time it's over these spectacular Erikson Beamon earrings because, let's face it, they're pretty amazing.  These gunmetal plated, Swarovski crystal laden earrings pack a huge style punch with a refreshing color palate that makes us drool.

Next up is this stunning ring by jewelry designer Kara Ross.  The gorgeous stone is raw African dioptase with a gold band and a diamond nestled in the raw stone.  We were in absolute awe when we saw this ring understandably given its mysterious history.  Dioptase was originally found in Kazakhstan and thought to be emeralds because of its similar color.  However, its lesser hardness distinguishes it from emeralds and also allows it to be used as paint when ground into a pigment.

 And finally, this lovely Emilio Pucci art deco inspired cuff.  Antique brass accents around red glass and clear crystals on a plastic base.  This is a powerful accessory with big statement power for any outfit.  We always love Pucci's prints and now we love their jewelry too!