Thursday, September 27, 2012

Marketing Tips!

We know its everybody's favorite subject and all but marketing is extremely necessary and important for making connections.  The world wide web provides many opportunities that can frankly be a bit overwhelming.  Since we are both newbies at this marketing/ small business stuff, we thought we'd share a little of what we've learned so far.  These images are books that have been recommended to us by fellow artists in the small business field and by some of our professors.  Having read them, we've found that while the material does overlap, the information and tactics covered varies greatly.  Everyone has their own recipe for marketing success.  They are all very inclusive and summarize the steps necessary to be successful as well as some advice on how to customize it to your personal needs.  One of our professors is always stressing manners and as southern raised artists, it makes a whole lot of sense!  For example, when applying for a job send a thank you note even if you weren't chosen, it encourages them to remember you for future positions.  Makes sense right? Now apply that principle to your audience by thanking them for taking the time to view your work, your blog, your new website, or whatever it may be.  We've learned that personality is important and your audience needs to feel comfortable with you and your products.  On that note we're gonna turn it over to our favorite reference
for all things business, The Biz Ladies at Design*Sponge.  Here are a few helpful links and thank you
so much for your time and attention!  http://www.designsponge.com/2012/05/biz-ladies-the-best-way-to-get-your-site-out-there-fast.html
http://www.designsponge.com/2012/05/biz-ladies-social-media-secrets-for-sold-out-events.html

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