Saturday, March 16, 2013

Personalized Packaging Round 2!

Round two of our post on personalized packaging!  We recently redesigned our packaging to make it more cohesive with our business cards and we'd love to share some tips and tricks.  First off, we sketched out a design we liked that incorporated both a floral and geometric style into the overall packaging idea.  We did some research on sites like Pinterest to narrow down the aesthetic that we wanted to achieve with our new packaging design.  Next, we scanned in the designs and cleaned up the line work and line weight.  Since we really liked the thin and precise line work of the drawings, hand-craving the designs out of linoleum didn't work well this time.  We actually tried to see if we could achieve the look we desired using that method to save us some money.  The result turned out less than desirable and not nearly as delicate with the line work.  Since we ruled this method out, we decided to send our designs off to a company to make stamps for us.  We opted for a clear mount so registration would be easier.  We also ordered several different sizes of our logo so we would have variety for the different box sizes.  Next came the fun part! We stamped our designs in white ink in rows on our otherwise boring cardboard boxes and voila!, beautiful boxes!  We stamped our logo on the inside in red orange ink for an extra surprise for the customer!  Below is the link for the Etsy shop we used to make our stamps and we'd highly recommend them for their professionalism and speed.  As always, thanks for reading 

Geoflora Jewelry



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